#18 News App Critique

Introduction 

 

Since there are ample news worthy applications on the internet, I wanted to explore a not-so-popular application. The unique software that was chosen is inkl.  

 

Brief 

 

Inkl is an Australian based news source that was launched in 2014 by the originator Gautam Mishra. The program was created to provide news to viewers about international news in a more realistic manner that is easily to be understood by anyone. 

 

Subscription Prices 

Just like the NewYorkTimes, there is subscription fee that must be made in order to access their content. The plus with inkl is that they allow its users a 7-day free trial to test out the application or site in order to see if it is worth the money.  

 

The subscriptions rates are below as provided by gadgetguy.com: 

• 100 articles for $10 
• $15/month ( all content except for Wall Street Journal and Barron's) 
• $25/month (all content) 

 

To add, once the free trial ends, inkl does not automatically make a charge to a banking institution, but instead you may delete the app without being punished. 

 

Outlook on the site and app 

 

Once you type the site inkl, in a generated search engine this is what is shown. It has a very modern approach to the website while also evoking a dark themed approach similar to a newspaper. The hint of orange through the action buttons as well as highlighted links further supports the claim of being modern and not dull.  

 

In addition,  the typeface Georgia is shown to which is a serif typeface that is elegant, but yet a 30 year old font.   

                                     
              

The app has a similar look and feel, but in a condensed and smaller version for mobile devices. 

 

Conclusion

As stated before, inkl has a modern approach with the pops of orange and adding a drop cap (large capital letter used in the beginning of a paragraph), acts a call of action, to start her and bring eyes towards the huge letter.